02 // process
Research
In 2012, US audiences paid more for online movies than physical videos and this trend was projected to continue
Evaluated popular online video platforms (Youtube, Vimeo) for a competitive analysis
Conducted interviews with local filmmakers to acquire industry knowledge, build connections and get feedback on our platform
Visual Design
Design Iterations
Daily Deal
“The Daily Deal” was a dedicated page promoting the latest feature available for rent at a discount. As Prescreen’s homepage, it also was a creative sandbox to try a variety of experiments to increase engagement
Optimizations
User Interface
Call to Action Treatments
Relevant Content
Online Ads
Facebook Social Graph Integration
All Movies
As Prescreen’s movie library grew, additional features and layout variations were tested to optimize the user experience.
Optimizations
User Interface
Comments
Filters
Exclusive Content
Facebook Social Graph Integration
Post Trailer UX
After a user viewed a movie trailer, we discovered a user interaction opportunity at this endpoint. We experimented by adding social sharing tools, user sentiment, auto loading similar content etc.
